Meet Personal Stylist, Emma

Meet Emma, 44, (@thefashioncraver) a personal stylist and working mum who has been in the styling industry for 4 years.

After working in the PR industry, she decided personal styling was really her calling and now focuses on developing a one to one relationship with her clients, creating beautiful wardrobes through a number of services she offers.

Find Your Niche

“You really need to focus on what your USP is going to be, who is going to be your client? My clients may have a budget for premium high street or low end designer and they want me to help with understanding their body shape and building a capsule wardrobe, that’s my niche, it’s really about understanding who you want to speak to and should be embodied in all your communications such as your website and social media platforms.”


With a qualification gained at the London College of Style, Emma really recommends learning the business fundamentals about being a Stylist: “A lot of the time there’s a lot of focus on the creative side, part of me feels like you either have it or you don’t, there is an element that you need to learn, but the business side involved thinking about how we were going to market our business, the cash flow, the business plan - which I think is where a lot of stylists fall down with, because it’s great having all this creative skill but it’s a business on my own, you have to make sure the numbers work.”

Trial and Error

“I am a perfectionist and at the beginning, I did overdo some things, so now I have really refined my service. I did start off with different services than I offer now, but it didn’t feel right. I wasn’t targeting who I wanted to target. It’s taken me 4 years to get to where I am now. Don’t be afraid to make mistakes at all.”

Know Your Service

"It’s been a real process, when it started off I realised the level of service I provide and the number of hours I put in. I tried offering a virtual service and it just didn’t work for me. I had to think, how do I fit my business around my lifestyle and earn the income I want to earn? I think it’s actually about putting a value on yourself, I think as women as well we really devalue ourselves so I think you need to think about who is your client and then you build your service around that."

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